B2B Distribution & Wholesale
Marketing + Engineering.
Digitise product discovery, dealer sales and account workflows across B2B networks.
Built around the realities of B2B Distribution.
Portalwiz brings marketing, engineering, AI, content, talent and business platforms together around the commercial and operational priorities of this sector.
The challenges shaping this sector.
Portalwiz starts with business context before selecting channels, technologies or deliverables.
Large catalogues and price structures complicate buying
Dealer networks need fast communication and order visibility
Sales teams manage recurring accounts and follow-ups
Marketing often relies heavily on offline relationships
How Portalwiz can support businesses in this domain.
A multidisciplinary engagement can connect brand, demand, digital products, operations, people and content around one business objective.
- Capability model for B2B catalogue and corporate websites
- Dealer/distributor lead and account CRM concepts
- Quotation, enquiry and order workflow applications
- B2B SEO, paid search and account-targeted content
- Product photography, demos and technical sales content
- Dashboards for sales activity and account visibility
One sector. Six connected levers.
Strategic Marketing
Positioning, campaigns, performance, search, social and conversion.
02Engineering
Software, mobile, portals, integrations, CRM/ERP and enterprise workflows.
03AI & Automation
AI-first experiences, workflow automation, data visibility and decision support.
04Story & Fame
Films, podcasts, photography, social video and premium production.
05Talent & Learning
Recruitment, ATS workflows, onboarding, training and capability building.
06Products & Platforms
Reusable systems, product IP, business platforms and industry-specific solutions.
Three ways an engagement could come together.
Portalwiz can enter through one urgent need and expand into a connected program as business value becomes clear.
Digital Catalogue
Product taxonomy, search, enquiry and content.
Dealer CRM
Accounts, opportunities, quotations and follow-up.
B2B Demand
SEO, paid search, content and industry campaigns.
Where Portalwiz can create connected leverage.
Rather than treating marketing and technology as separate briefs, this operating map shows the business layers that can be connected for this sector.
Business outcomes we focus on.
Success measures are aligned to each engagement, with clear attention to growth, conversion, efficiency, customer experience and operating visibility.